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Understanding the Price Myth: A Guide for Freelancers

As a freelancer, you may have heard the common belief that clients will always choose the freelancer with the lowest rates. However, this belief is a myth, and understanding why can help you start earning what you truly deserve. In this blog post, we will explore the concept of the price myth and how freelancers can use this knowledge to become more profitable.

Why the Price Myth is False

The price myth suggests that people only buy products based on their price, but this is not always true. Imagine you are going on vacation and have the option of staying at a five-star resort or a motel with loose dogs and sketchy characters. The motel may be much cheaper, but you would likely choose the resort for safety and quality reasons. The same principle applies to freelance services - clients are looking for value, not just a low price.

How to Overcome the Price Myth

1. Don't undersell yourself: Clients want to solve their problems and are willing to pay for good solutions. If you can provide value and solve their problems effectively, you can charge more for your services.
2. Understand the abundance of money: There is no shortage of money in the world, and there is enough money to go around for all freelancers. Focus on finding clients with problems that need solving and provide solutions.
3. Focus on providing value: Selling is 80 per cent people and 20 per cent product or service. Clients want to work with people they trust and who provide value. Focus on understanding their needs and providing solutions, and price will become less of a concern.
4. Always agree first: When price objections come up, agree with the client first and then show them why your rates are worth it. Put your ego aside and focus on solving their problems.
5. Expert-level work pays off: There is always room for expert-level work in every skill set. Start small and gain experience before moving on to bigger clients.
6. Price is not the top concern: Clients are looking for solutions to their problems, not just to spend money. Focus on providing value and building long-term relationships.

Understanding the price myth can help freelancers charge what they truly deserve for their services. By focusing on providing value and understanding clients' needs, freelancers can become more profitable and successful in their careers.

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Building your elevator pitch

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<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 1

Get started with the basics

Got dreams of becoming a successful freelancer, but you're not quite sure where to start? Don't sweat it. Every master was once a beginner, and that's where "The Basics" come into play. In this section, we'll cover everything you need to know to get your freelance career off the ground.

Already been freelancing for a while? Take some tips from this section on how to balance freelancing with your other jobs and how to enhance your profile so you can double your monthly clients.

Get started →

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<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 2

Getting bigger and better jobs

This part of the course is all about helping you score bigger and better clients. We'll dive deep into the art of lead generation and show you how to write a cold email that'll make potential clients stop in their tracks. But we won't stop there. We'll also give you the insider secrets to finding those high-ticket clients that every freelancer dreams of.

So if you're ready to level up your freelancing game and start landing the jobs you deserve, this section is where it's at!

Get started →

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