<aside> <img src="/icons/stopwatch_purple.svg" alt="/icons/stopwatch_purple.svg" width="40px" /> Estimated Read Time: 3-4 Minutes
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As a freelancer, your phone is more than just a device; it's your lifeline to new opportunities. Did you know that a staggering 92% of interactions take place over the phone? So, are you ready to dial up your success?
Phone marketing can feel like an intriguing dance. You lead, you follow, and if you listen carefully, your customer will unknowingly guide you to seal the deal. Remember, you’re not just there to talk; you’re there to unravel a story. The key is to listen closely.
Imagine you’re the conductor of an orchestra, but instead of violins and cellos, you have opening lines, questions, and closing statements. A well-tailored script helps your calls flow smoothly, hitting the right notes at the right time. For example, if you’re a freelance copywriter, you can ask your lead “What's your vision for the brand voice? Is it conversational, formal, witty, or something else?" You can ask them if they know their target audience or whether this is something they wish to discover with time.
Asking the right questions is like picking a lock. Each question moves you closer to understanding your customer's needs and decision-making process. "What made you choose a freelancer?" or "How have freelancers helped you in the past?" These inquiries can be the key that helps you unlock the door to a fruitful conversation.
Ever wonder how trust can be built over phone lines? It starts with an authentic conversation that eventually turns towards your rehearsed sales pitch. Share your successes, but make it relevant. If they’re looking for a freelancer with experience in healthcare, mention any work you’ve done in the field. You may have been a virtual assistant for a doctor, or you may have designed an app for a hospital. If they’re looking for someone that has worked with tight deadlines in the past, share examples of work you’ve delivered on short notice before.
Objections are a part of the sales journey. But what if we saw them as a stage to perform rather than a roadblock?
Role-playing exercises can be your rehearsal room. Practice handling objections like "Your price is too high," and turn them into a chance to shine. How will you conquer your next objection?
It’s important to identify questions clients might ask in response to your pitch and have answers ready for them.
For example, a client may ask what it is about your work as a web developer that makes it worth it for them to pay you more than another freelancer they’ve seen online offering a cheaper service. If you design custom websites, this would be the time to cash in on that aspect of your work:
<aside> <img src="/icons/light-bulb_purple.svg" alt="/icons/light-bulb_purple.svg" width="40px" /> “Developers typically use templates or services like Wix to put together a website that looks appealing but is quite basic. I’ll be taking onboard all your requirements when it comes to functional needs and deliver you a completely custom website that goes beyond these templates.”
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Never underestimate the power of emotions in decision-making. How can your services solve their problems or help them achieve their goals? Weave a compelling narrative that makes your client the hero and your services their secret weapon. Practice how you can use your expertise to hook your leads and make them believe that your work is what they need. This takes time, but once you land on a formula that works for you, you’ll see yourself close more deals than ever before.
To sum it up, your phone isn’t just for selfies and endless scrolling; it’s a powerful tool to open doors for your freelance business. With engaging conversations, a precise script, intuitive questions, genuine connection, strategic objection handling, and a dash of emotion, your phone can be the key to a world of opportunities. Ready to make the call?
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Developing a millionaire mindset
The basics of a personal brand
Key factors in freelancing success
Developing a millionaire mindset
<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 1
Got dreams of becoming a successful freelancer, but you're not quite sure where to start? Don't sweat it. Every master was once a beginner, and that's where "The Basics" come into play. In this section, we'll cover everything you need to know to get your freelance career off the ground.
Already been freelancing for a while? Take some tips from this section on how to balance freelancing with your other jobs and how to enhance your profile so you can double your monthly clients.
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<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 2
This part of the course is all about helping you score bigger and better clients. We'll dive deep into the art of lead generation and show you how to write a cold email that'll make potential clients stop in their tracks. But we won't stop there. We'll also give you the insider secrets to finding those high-ticket clients that every freelancer dreams of.
So if you're ready to level up your freelancing game and start landing the jobs you deserve, this section is where it's at!
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