<aside> <img src="/icons/stopwatch_purple.svg" alt="/icons/stopwatch_purple.svg" width="40px" /> Estimated Read Time: 3-4 Minutes

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The Freelancer's Essential Guide to Selling...Well, Anything!

One of the most crucial components of being successful as a freelancer is knowing how to sell to a variety of people.

Though it may sound daunting, this article will give you the information you need to transition from novice to expert. Let's unpack the essentials of selling:

Drive Your Success: Goal-Oriented Selling

Becoming a proficient salesperson requires determination and a willingness to not take no for an answer. Remember, good salespeople, are made, not born. Here's how you can set yourself on the path to success:

1. Commit wholeheartedly to mastering the art of selling. Keep distractions at bay and laser focus on your objectives.
2. Employ the principle of "massive action". This means not only pursuing your goals but doing everything in your power to achieve them in order to succeed. You’re taking an oath (and remember, oaths are sacred!) that you’ll put in the work until you get the desired results.
3. Organise and streamline your sales activities. Whether it's lead generation or following up with clients, have a clear and efficient plan. List all your leads in a CRM or Excel sheet, and set clear goals for when you aim to connect with these potential clients.
4. Keeping organised records is essential. Tracking leads, taking notes from conversations, and regularly following up with potential clients can significantly boost your success.

Trust: The Key to Success

Establishing trust with potential clients is integral to successful selling. Here's how:

• Leverage evidence, statistics, and data to support your claims and highlight your value proposition. For example, if you're a freelance graphic designer, you might tell a potential client, "I've helped 20+ businesses increase their customer engagement by 30% with visually compelling marketing materials."
• Avoid giving prices over the phone. Instead, use proposals that outline the services offered and the associated costs. This ensures clients understand exactly what they're paying for.
• Utilize modern technology. Video calls, screen sharing, and project demos can be powerful tools in your kit. If you’re one of those people who says “let me justtt.. Shaaaare my screeeen ALRIGHT CAN YOU SEE IT?” when you screen share, that’s fine by us.
• Start by agreeing with your client's point of view. This shows understanding and respect for their perspective. Then, you can introduce your proposed solutions backed by strong evidence.

<aside> <img src="/icons/light-bulb_purple.svg" alt="/icons/light-bulb_purple.svg" width="40px" /> Let's say a client insists that they need a new logo, while you believe that refining their existing one could work better. Start by acknowledging their perspective, "I see why you might want a completely new logo," then gently introduce your suggestion, "However, leveraging your current brand recognition and tweaking the logo could potentially be more beneficial. Here's why..."

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Building Credibility

Credibility acts as your professional badge in the sales realm. Showcase your skills, expertise, and up-to-date knowledge. Let your website, portfolio, and business card do the talking. Employ the principle of agreement in your sales conversations. Find ways to connect with your clients on a professional or personal level by identifying likes and dislikes you have in common. This fosters trust and opens up a space for constructive discussion.

Confidence in Yourself

Confidence is key when it comes to selling. Understand the worth of your services and why clients should choose you over competitors. This knowledge enhances your persuasiveness. Research, comprehend, and stand firm on the value of your services. When negotiating, always focus on the value you provide over just the price.

Unleash your Sales Potential

In the freelance landscape, sales skills are crucial for success. While the process may seem scary at first, remember that a successful salesperson is created through dedication and experience.

Commit to improving your salesmanship, take proactive steps, and know your worth. With these tips in mind, you're set to sell anything, like the true professional you are. Here's to your success in the world of sales!

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Key factors in freelancing success

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Understanding the Price Myth

Lessons in Chapter 6

The basics of a personal brand

Key factors in freelancing success

How to sell anything

Understanding the Price Myth

Phone marketing

Developing a millionaire mindset

Building your elevator pitch

Explore previous chapters

<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 1

Get started with the basics

Got dreams of becoming a successful freelancer, but you're not quite sure where to start? Don't sweat it. Every master was once a beginner, and that's where "The Basics" come into play. In this section, we'll cover everything you need to know to get your freelance career off the ground.

Already been freelancing for a while? Take some tips from this section on how to balance freelancing with your other jobs and how to enhance your profile so you can double your monthly clients.

Get started →

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<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 2

Getting bigger and better jobs

This part of the course is all about helping you score bigger and better clients. We'll dive deep into the art of lead generation and show you how to write a cold email that'll make potential clients stop in their tracks. But we won't stop there. We'll also give you the insider secrets to finding those high-ticket clients that every freelancer dreams of.

So if you're ready to level up your freelancing game and start landing the jobs you deserve, this section is where it's at!

Get started →

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