<aside> <img src="/icons/stopwatch_purple.svg" alt="/icons/stopwatch_purple.svg" width="40px" /> Estimated Read Time: 2-3 Minutes
</aside>
Now that you’ve mastered the basics of landing high-ticket clients from part 1 of our module, let’s get into the more technical aspects of things.
Based on Step 2, you probably know by now that “Show, don’t tell” is our mantra.
After initiating contact, a lot of people link their portfolios to their email or message and leave it at that. But we’re telling you that’s not enough. It’s not enough to assert you’re the best fit for your job. Ideally, you should have a portfolio that is tailored to your potential client’s problems and needs. If they’ve put up a posting, use keywords from the job posting in your portfolio to show them you directly meet a lot of their requirements. Your work in the portfolio should show how good you’ll be at solving their specific problem.
When you’re looking at the job posting, tailor the testimonials in your portfolio too!
<aside> <img src="/icons/light-bulb_purple.svg" alt="/icons/light-bulb_purple.svg" width="40px" /> For example, you’re a marketing expert who notices a company wants to focus on conversions, because they might be fed up with mere clicks and impressions. Here’s what you do. Your testimonials and relevant work experience should all touch upon how you specialise in conversions, targeted Pay Per Click campaigns, and getting more than – you guessed it – clicks and impressions. Show how you’ve worked with companies just like theirs in your screenshots, testimonials and so on, and how critical you’ve been in generating new leads for each organisation.
</aside>
As a freelancer, you need to put a lot of attention into determining fair rates for yourself. Research and use online rate calculators whenever you can.
If you’re just starting out, it may be tempting to offer lower rates in order to build up your portfolio. However, this can be a short-sighted strategy when you’re trying to attract high-ticket clients: reputable companies, individuals and organizations are often willing to pay higher rates in exchange for guaranteed quality work. Honestly, they might even be put off by freelancers who offer very low rates – it could lead to the assumption that the work isn’t up to par.
While it’s definitely important to steadily increase your rates as you gain experience and improve your skills, you also need to know your worth. There’s no need to lowball your rates just because you’re from a specific country. You’re a freelancer, so you’re already a more cost-effective option for companies in comparison to full-time employees since you’re used on an as-needed basis and aren’t eligible for benefits in most cases. Since you’re already the cheaper alternative, don’t put yourself down! Of course, you wanted the opportunity, and you shouldn’t be closed off: always be respectful, and showcase your big ideas for the brand. Our main point is, that if conversations about money come up, don’t be afraid to confidently state your rates, or even ask for more when necessary, especially if a company offers a project at a rate below your usual fee.
<aside> <img src="/icons/light-bulb_purple.svg" alt="/icons/light-bulb_purple.svg" width="40px" /> The last takeaway from this entire article is that every deal may not always come to fruition, even after all this effort. Some clients could say no to you, but you should also be prepared to say no to clients for whatever reason – low budgets, unreasonable deadlines, etc. Remember, negotiating is a normal part of any business relationship; both parties are supposed to benefit, so keep your head up and always aim for the best outcome for everyone involved!
</aside>
← PREV
Finding high-ticket clients (Part 1)
NEXT →
Using Upwork to land your dream gig
Writing the perfect cold email
How to find the best freelancing job
Finding high-ticket clients (Part 1)
Finding high-ticket clients (Part 2)
Using Upwork to land your dream gig
Ranking on Fiverr, UpWork and Freelancer.com
<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 3
Let's face it - clients can be tricky. But fear not, we’ve got you covered in “Client Relations”! This section is chock-full of articles that will help you improve your client communication skills, build strong relationships, and set the tone for success from the very beginning.
Whether you're dealing with your first client or have been freelancing for years, these articles will give you the tools you need to keep your clients coming back. So, let’s get started and learn how to make your clients love you - and your work - today.
</aside>
<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 4
We know, we know - documentation isn't exactly the coolest part of freelancing. But trust us, it's super important. That's why we've made the “Documentation” part of this Masterclass both fun and informative. In this section, we'll show you how to write killer proposals, create contracts that protect both you and your clients, and invoice like a pro. We've taken all the boring stuff and turned it into something you'll actually want to read - and use.
So, if you're ready to take your documentation game to the next level, you’re at the right place!
</aside>