<aside> <img src="/icons/stopwatch_purple.svg" alt="/icons/stopwatch_purple.svg" width="40px" /> Estimated Read Time: 3-4 Minutes
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It's no secret that boosting your revenue often requires creativity and strategy. One tried-and-true method to do so, however, is by bundling your services. This not only makes the value of your services more apparent to clients but also gives them an added perceived value. It's a bit like when superheroes team up - individually they're great, but together, the Avengers are unstoppable (Ok, Tony Stark dies in the end and we’re still not completely over that but.. You know what. Nevermind.) Let's dive into the magic of bundling!
Selling your services in a bundle opens doors to creating a monthly retainer. This way, you can transition from an hourly billing model to a monthly one, emphasizing the value you provide rather than the hours you spend. It's a win-win situation, especially for freelancers starting out with hourly rates who find it hard to upscale over time.
A monthly retainer guarantees a predictable income from a single client and solidifies your relationship with them.
Perhaps the most effective way to bundle your services is by grouping them into different levels or tiers. Think of it like arranging them into different superhero squads.
You could offer a basic package with your core services, and higher-tier packages which offer additional services. It’s like having both the Guardians of The Galaxy and The Avengers on offer. It helps your clients choose the package that fits their needs and budget, while presenting opportunities for upselling.
<aside> <img src="/icons/light-bulb_purple.svg" alt="/icons/light-bulb_purple.svg" width="40px" /> Example: **As a graphic designer, your basic package could include logo design, while a higher-tier package adds in business cards and website design.
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Offering package deals for specific projects or campaigns is another bundling method.
<aside> <img src="/icons/light-bulb_purple.svg" alt="/icons/light-bulb_purple.svg" width="40px" /> Pro Tip: **The key to effective bundling is identifying complimentary services that you can see a client requiring if they’re originally coming to you for one service - you can thus offer these together.
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Bundling makes it easier for clients to understand your services' value.
When clients see a package deal with multiple services, they view the overall scope of your offerings and the value you bring to the table. This not only increases trust and confidence in your services but also sets the foundation for long-term relationships.
Bundling helps to foster long-term relationships with clients. When a client purchases a package deal, they are more likely to return for additional services. This loyalty not only boosts your revenue but also builds a base of faithful clients as reliable as Captain America's shield.
Think of it this way: are you more or less likely to return to a supermarket that offers all the items on your grocery list under the same roof, saving you trips to multiple different stores? Well, this is like that. Your client no longer needs to source a different freelancer for every single need they have. This makes doing business easier, especially if they’re happy with your output.
In a nutshell, bundling your services is an effective strategy to boost your revenue and attract new clients while building lasting relationships with existing ones. Whether it's grouping your services into different levels or offering package deals for specific projects, bundling makes your value transparent and enhances perceived value. With effective bundling, you're not just a freelancer chasing jobs; you're the superhero your clients call on for long-term solutions.
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<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 6
You know what they say - in freelancing, you're not just selling your skills, you're selling yourself. That's why we've dedicated an entire section of our Masterclass to helping you build a brand that's uniquely you. In this section, we'll show you how to build a personal brand that stands out from the crowd, master the art of phone marketing, and craft the perfect elevator pitch. We know that putting yourself out there can be nerve-wracking, but with our easy-to-follow articles, you'll be well on your way to personal branding success.
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