<aside> <img src="/icons/stopwatch_purple.svg" alt="/icons/stopwatch_purple.svg" width="40px" /> Estimated Read Time: 2-3 Minutes
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Understanding the client's perspective can help you craft a proposal that resonates with them and increases your chances of winning the job. In this blog post, we'll explore how high-ticket clients read freelancer proposals, from their point of view.
Skim-Read First
When a client receives a proposal, they don't read it word for word right away. Instead, they skim-read it first to get a sense of what it's about. This means that your proposal needs to be well-structured and easy to skim-read. Use headings, bullet points, and short paragraphs to break up the text and make it easy to digest. This will help the client quickly understand what you're offering and why you're the best fit for the job.
Look for Experience and Qualifications
Next, the client will look for experience and qualifications. They want to know that you have the skills and expertise to complete the job to a high standard. Make sure to highlight your relevant experience and qualifications in your proposal, and explain how they're relevant to the project. This will help the client understand why you're the best fit for the job and give them confidence in your abilities.
Look for Specific Deliverables and Milestones
Clients want to know exactly what they're paying for and what they can expect to receive. They look for specific deliverables and milestones in your proposal to ensure that they're getting value for their money. Make sure to include a detailed breakdown of your services and pricing, and explain how you plan to deliver the work. This will help the client understand the value of your services and give them confidence in your ability to deliver results.
Look for Timelines and Deadlines
Timelines and deadlines are important to clients, especially those with high-ticket projects. They want to know when they can expect to receive the work and how long it will take. Make sure to include specific timelines and deadlines in your proposal, and explain how you plan to meet them. This will help the client plan their own schedule and ensure that the project is completed on time.
Look for Customization and Personalization
Clients want to feel like you understand their business and their specific needs. They look for customization and personalization in your proposal to ensure that you're the best fit for the job. Make sure to tailor your proposal to the client's specific needs and explain how your approach will benefit their business. This will help the client feel like you're invested in their success and increase their confidence in your ability to deliver results.
Look for Clarity and Communication
Finally, clients want clarity and communication throughout the project. They look for this in your proposal to ensure that you're easy to work with and will keep them informed throughout the process. Make sure to explain your communication plan and how you plan to keep the client updated throughout the project. This will help the client feel like they're in good hands and increase their confidence in your ability to deliver results.
Understanding the client's perspective is crucial to writing a winning proposal that resonates with them and increases your chances of winning the job. By keeping the client's needs and preferences in mind, you can craft a proposal that stands out from the competition and demonstrates your value as a freelancer. Use the tips above to write a proposal that showcases your skills and expertise, and positions you as the best fit for the job.
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Proposal writing part 2: The client’s POV
<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 5
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<aside> <img src="/icons/book-closed_purple.svg" alt="/icons/book-closed_purple.svg" width="40px" /> CHAPTER 6
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